Your website - it’s not just a website. It’s your brand and you’ve got tens or hundreds of people using that brand. How do you control it to make sure it’s being used consistently?
If each of your franchisees has their own website what control do you have – what’s to stop them promoting their services in other franchisee’s areas. If you don’t give them one, they’ll just create their own anyway and you’ll have even less control.
You need a website which can provide the features all your franchisees need to promote their business whilst remaining under control of the franchisor. You need to be able to control what they can and cannot put on their site.
With a single site eCommerce becomes more consistent – you can ensure that your goods and services are being offered at the correct price and all online orders will come through to one place, rather than dotted through a number of different franchisee sites.
You want to be able to control how the leads are handled. Should they come to the head office or directly to the appropriate franchisee – in the latter case you will also want to be able to report on how many leads went to the franchisee.
With Webchise all these features are built into your website and the key benefits are:
Benefits to Franchisor
- Can control the branding on Franchisee websites by forcing them to use the Franchise skin
- Franchisee sites are tied to the main website domain name making them easier to find
- Search facility to allow customers to find their local franchisee
- Directing enquiries or bookings for events to the local franchisee.
- Online selling in a public facing shop
- Fully Content Managed site for easy page editing
Benefits to Franchisee
- Their own website which they are fully in control of
- Benefit from the national marketing, including online booking for events and leads from the main Franchise site.
- Information request pages tailored to each Franchise allowing them to build up their own mailing lists.
- Testimonial and Gallery pages to give customers more confidence about your service
- Advertising for your business 24 hours a day, 7 days a week.
- Online sales of product offered by the Franchisor
- Easy Page editing
